For more than a century people have flocked to department stores, whether to browse the huge range of goods or visit a certain department for something specific.
Over the years there have been many changes within the stores, but the basic aim provide the consumer weith a wide choice of products and services remains paramount. Claire Masset outlines the evolution of the department store, from innovatious in retailing, advertising and techonology to development in fashion, design and working practices.
How did such 'cathedrals of consumption' come about? Why are the 1920s and 1930s described as the Golden Age of department stores? And what is 'in store' for department stores now? This engaging book answers these questions and many more.
Contents:
Introduction
Origins and Beginnings
Life and Spectacle in Store
The Post-War ERa
Today's Store
Further Reading
Index
